Nicholas
Hellmuth explains advantages of Apple 22" Cinema Display
LCD monitors
Apple Cinema Diplay at FLAAR offices in UFM
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Apple
Cinema Diplay at FLAAR offices in UFM
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If you work
with professional digital cameras or prepress scanners then you
need a large enough monitor to handle your high quality images.
Everything we do at FLAAR involves wide angle images. Our scanners
are tabloid sized, not letter sized, for example. Our printer average
42" in width, so we need monitors that can show our images
at a reasonable size. The 22" cinema display is essential for
the success of our digital imaging programs.
People who see
the 22" cinema displays in the FLAAR office always ask, "how
can you afford such a spectacular monitor?" My answer is, "how
can you afford not to have one?" This monitor allows you to
work on three complete pages of text simultaneously. So when we
are working on the FLAAR PDF reports and need to compare several
pages simultaneously, you can't do that on a 17", 19"
or even a 21" CRT monitor
Besides,
no flicker on the Apple LCD monitor. The traditional CRT monitors
have bothersome flicker that can give you a headache.
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| Apple
Cinema Diplay at FLAAR offices at BGSU |
Besides, no
flicker on the Apple LCD monitor. The traditional CRT monitors have
bothersome flicker that can give you a headache.
Apple 22”
Cinema Display at FLAAR offices at BGSU
Another reason
FLAAR prefered the 22" monitors from Apple is because two years
ago their price was more reasonable than in the same size range
from any PC manufacturer. 19" and 21" LCT monitors from
other brands cost more than the Apple 22" cinema display.
Plus, we compared
the image quality on the Apple monitor with flat panel LCD displays
in the office of the head of the IT services on campus. The picture
quality of the Apple monitor was better than anything the university
had in its own computer headquarters.
If you have
a $97,000 digital camera (Cruse) and a $42,000+ scanner (CreoScitex
EverSmart Supreme), you certainly don't want to see your impressive
images on a lesser monitor.
It's frankly
impressive
Nicholas Hellmuth
personally ordered all the 22" cinema displays for all the
offices: 1 for his office in Germany; 2 for the office at Francisco
Marroquin University; one for his office at Bowling
Green State University.
That
second one in Latin America is for the lab tech manager who runs
all the large format printers (an Encad,
three
HP DesignJets, and an Epson).
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| Dual
Apple Cinema display at FLAAR offices at UFM |
Dual
22” Apple Cinema display at FLAAR offices at UFM
Although
all of these cinema displays were selected because they are more
productive, in point of fact the monitors are impressive. FLAAR
is the #1 source of information for high-end digital imaging equipment.
Over 250,000 people a year see the equipment we have in our office.
And that's just a single web site.
All
together, over the entire FLAAR network, more than one million
people
will look at a FLAAR web site as they seek information on cameras,
computers, software, printers, and scanners. Average time a person
spends on a FLAAR web site is 7 to 8 minutes (high for the industry).
This count is of actual readers; it is not an inflated visitor
page
count. In a single month, on a single site, we get over a million
hits from more than 20,000 readers. We have a dozen sites and there
are twelve months in a year.
We
want all these visitors to realize that state-of-the-art equipment
is preferred if you intend to be successful. Buying low-bid computer
monitors is not a good return on your investment. Your web designers,
graphic designers, and all the staff need to be able to see lots
of full-sized pages simultaneously, so they can, for example, gather
data from web sites to help form the chapter of a forthcoming book
on digital imaging technology. This requires having enough space
on your monitor to show one or more web sites simultaneously with
one or more pages of your report. We do this every day with the
Apple 22 inch cinema display.
Problem
is that, so far, all the Apple LCD cinema displays have a defect,
a serious one, so it must be inherent in whatever company in Japan
or Taiwan is manufacturing them.
The
22” Mac cinema displays self-destruct after one year. The
surface behind the image simply disintegrates, causing the image
to look terrible. I have no idea if Apple is aware of this. We don’t
know if the 23” HD will suffer the same malaise. Its seriously
defective, all of the 22” monitors we have had over a year.
Unless
the 23” version is better, we are beginning to look to other
manufacturers. Samsung has a 24” monitor, as but one example.
Plus
we found out from Dell that they offer any monitor you want, just
about. So with Dell you can order a Sony, or practically any sophisticated
brand. This was great news (I thought you could only order Dell
monitors). When you work in front of dual monitors the entire day,
the 22” Apples offer impressive resolution. Monitors for PC’s
show jaggy, rough fuzzy text (even at high resolution). So we are
trying to find a better monitor to use with PCs, specifically Dell
brand. That’s because wide format inkjet printers prefer PCs
to run the RIP software.
Updated
August 15, 2002 , updated Jan 9, 2003
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All reports by Dr. Nicholas Hellmuth
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